Our main objective for Scissor Sisters' new brand identity was to convey the unique environment that sets them apart from their competitors while highlighting their focus on being a safe space for Austin's diverse community. With all this in mind, we created bright color palettes reflective of their focus on vibrant color treatments while simultaneous hinting at queer identity within our design process. We also reference their dynamic environment throughout their new branding. Their new logo includes a stage with neon lights while a fresh overhaul of their copy brings the vision to life with words. We even consulted on interior and immersive changes to the salon to better reflect their brand through lighting, music choices, video display, and more. From the moment you book an appointment, through a new integrated system we implemented, to the second you leave the salon you're met with pure energy!