Branding + Website + Marketing + Design + Systems
Scissor Sisters Hair Show is a salon that offers vibrant hair colors and services in an upbeat environment with all services done on stage by experienced platform artists. This past year, they sought out our help with rebranding as the pandemic started affecting their business more heavily than before. We helped them rebrand by updating all aspects of their business to reflect this new identity--from website rebuild to marketing strategy!
Our main objective for Scissor Sisters' new brand identity was to convey the unique environment that sets them apart from their competitors while highlighting their focus on being a safe space for Austin's diverse community. With all this in mind, we created bright color palettes reflective of their focus on vibrant color treatments while simultaneous hinting at queer identity within our design process. We also reference their dynamic environment throughout their new branding. Their new logo includes a stage with neon lights while a fresh overhaul of their copy brings the vision to life with words. We even consulted on interior and immersive changes to the salon to better reflect their brand through lighting, music choices, video display, and more. From the moment you book an appointment, through a new integrated system we implemented, to the second you leave the salon you're met with pure energy!