When approaching The Tavern’s new brand aesthetic we knew we wanted to modernize their design while paying homage to their rich legacy. You’ll notice this in the muted color palette mixed with bold fonts. The new website reflects our marketing strategy on three key elements: food, sports, and events. The menu is available online to make it easy for patrons to browse, as well as an event calendar and contact forms for customers that want to organize their own event! Given The Tavern’s popularity I also conceptualized and designed merchandise reflective of the brand— and resident ghost Emily.